As the depletion of Earth’s ozone layer continues, there is an increase in direct exposure to ultraviolet (UV) rays and as a result of research studies as well as skin cancer awareness organizations, the demand for sun protective garments is rapidly increasing worldwide.
In a conversation with fibre2fashion, Mr. John Barrow, founder and president of Coolibar, Minnesota-based sun protective clothing manufacturer, said, “I would estimate the market size of sun protective clothing line in the global garment sector is likely to be around US$ 1.0 to US$ 1.5 billion/year.”
Adding on, Kirstin McGregor, spokesperson of The Platypus Australia, one of the leading sun protective swimwear brands for kids, says, “We have witnessed growth in Europe, the US and Asian regions, which are directly matched to the growth of middle-class as well as increased awareness of the dangers of direct sun exposure.”
Explaining further, Mr. Barrow says, “Increasing health problems from over exposure to the sun attract consumers from countries, including the US, Australia and Sweden, to sun-protective garments.”
“The desire for lighter and fairer skin, as this is often associated with beauty, is increasing the demand in Asian countries, such as China,” he adds.
According to McGregor, 90 percent off all skin cancers are attributed to the sun and as the public become more aware of the impacts of direct sun exposure, they acknowledge the simple step that can be taken to protect their skin by purchasing UV protective apparels.
“As a result, we are seeing considerable growth across all markets in UV protective garments,” she concludes.