Fogliato, 44, will be responsible for establishing and executing sales, distribution, and marketing strategies for the company's Columbia Sportswear, Mountain Hardwear, and SOREL brands, sold through more than 5,000 wholesale customers across Europe.
Mr. Fogliato brings 17 years of European sales and marketing experience in the action sports and outdoor footwear and apparel industries. Since 2004 he has served as general manager of Europe for the Billabong Group and as a member of company's executive board.
In that role, he led profitable regional strategies behind the company's portfolio of 8 brands which drove growth and market share gains. From 1997 through 2003, Fogliato held various European leadership roles with The North Face brand, culminating as general manager of Western Europe.
"Our selection of a person with Franco's extensive European leadership experience reflects our strong commitment to Europe as a critical region for the company's long-term success," said Columbia president and CEO Tim Boyle. "He understands the European consumer and has strong relationships with our valued wholesale customers throughout the region. We look forward to his contributions as we seek to drive consumer demand in key European markets and improve our regional profitability."
"I am excited to join the Columbia Sportswear team," said Fogliato. "European consumers are increasingly seeking outstanding performance at great value — two things for which the Columbia, Mountain Hardwear, and SOREL brands are well-known and which provide a great foundation to pursue growth across the region."
In a related move, Doug Morse, who has served as interim general manager of the company's Europe-direct business since February 2013, will work with Franco through the end of this year to ensure a smooth transition, and then relocate to the company's Portland, Oregon headquarters in January 2014 to assume the newly created role of chief business development and strategic planning officer, reporting to senior vice president of finance and chief financial officer Tom Cusick.
About Columbia Sportswear Company
Columbia Sportswear Company is a leading innovator in the global outdoor apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, Columbia products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable.
Textiles | On 10th Dec 2016
The import of cotton from international markets by spinning mills in...
Textiles | On 10th Dec 2016
The import of textiles and apparel by United States dropped 6.50 per...
'Worsted wool is the ideal fabric for menswear'
‘Online economy has changed the whole dynamics of buying habits.’
‘Sustainable fashion is trending upwards, slowly but surely, as people...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
About one in every 20 patients picks up an infection while hospitalised....
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...