Home / Knowledge / News / Apparel/Garments / Patagonia launches 'The Responsible Economy' campaign
Patagonia launches 'The Responsible Economy' campaign
26
Sep '13
Leaders from outdoor apparel company Patagonia announced its new campaign, The Responsible Economy, and outlined its numerous environmental and social “firsts” since being founded 40 years ago.

“Patagonia’s mission is to ‘inspire and implement solutions to the environmental crisis,’” said Rick Ridgeway, Patagonia Vice President of Environmental Affairs. “There are two vital concepts in that statement: we implement our own solutions and we inspire others to follow our lead.”

Based in Ventura, Calif., Patagonia has become a leader by implementing many environmental and social firsts that include:

- using only organic cotton for all its cotton products since 1996;

-redefining corporate transparency through its Footprint Chronicles website documenting what is working in the supply chain, what’s not, and steps the company is doing to address its challenges;

- launching its Common Threads Partnership, which invites customers to take mutual responsibility for the entire life cycle of the company’s products through the 5 R’s: reduce, repair, reuse, recycle, and reimagine;

-becoming the first brand member of the bluesign system;

-being one of the first companies in California to switch to wind energy upon deregulation and adding on-site solar energy systems;

-being the first company in California to incorporate as a Benefit Corporation, institutionalizing its core values in its Charter and Articles of Incorporation;

-launching $20 Million & Change, a fund to help like-minded responsible start-up companies; and

-becoming one of the first U.S. outdoor apparel companies to introduce Fair Trade Certified™ garments (for fall 2014).

In addition, over the years Patagonia has co-founded 1% for the Planet, Freedom to Roam, The Conservation Alliance, and the Sustainable Apparel Coalition, and is a founding member of the Fair Labor Association. It has given more than $55 million in grants and in-kind donations to date to more than 1000 environmental organizations through its grants program.

Patagonia was one of the first to use hemp, recycled nylon, recycled polyester, and Tencel (lyocell). Its most recent initiative is working with The Nature Conservancy and Ovis XXI, representing fifth-generation ranchers, to regenerate overgrazed grasslands in Patagonia, Argentina, where it sources its merino wool. The company takes responsibility for every garment at the end of its life by taking it back for recycling or repurposing.

“On a daily basis, we actively pursue our mission statement’s provision to ‘cause no unnecessary harm,’” stated Jill Dumain, Patagonia’s Director of Environmental Strategy. “At every step we ask ourselves, ‘How does this fiber or input affect the environment we live in and the people making the products and how can we reduce that impact?’”


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search