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Arrow debuts 'Stitchless' shirt for first time in India
Sep '13
Arrow, the brand with a legacy of having dressed gentlemen for over 160 years and known for innovations, now launches the biggest innovation of all time – SUPERLUXE -The Stitchless Shirt, for the first time ever in India – A shirt with no stitch!

A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited edition Stitchless shirt. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams.

Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt.  The product is a revolution in shirt manufacturing and is going to change the industry.”

The product is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket. Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.

So be the first to possess a true innovation from Arrow – SuperLuxe, the Stitchless Shirt!

About Arrow

Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. In India it was launched in 1994 and is today the only truly international menswear brand in India.


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