Home / Knowledge / News / Apparel/Garments / New Balance opens global experience store in Barcelona
New Balance opens global experience store in Barcelona
27
Sep '13
New Balance, the global performance footwear and athletic brand has opened a new global experience retail store in Barcelona, continuing the company's drive to accelerate the company's global retail programme.

Celebrating the global brand's past, present and future, New Balance proudly highlights its heritage and product innovation to bring its brand retail experience to life.

The striking 375m2 Barcelona store features a visually stunning internal design concept, engineered to reflect the heritage and prestige of the brand's 107 year history, whilst offering New Balance aficionados a memorable experience where they can find the widest and latest range of New Balance footwear and apparel.

Alan Hed, New Balance's Exec VP International, said: "We are delighted to open our Experience store here in Barcelona, which is already becoming a meeting place for runners and New Balance enthusiasts alike and provides a strong retail footprint for New Balance through innovation, craftsmanship and authenticity."

In line with New Balance's passion for and expertise in running, the store, located on the city's stylish Rambla De Catalunya, is themed around performance; referencing a stadium, track and arena which reflects the grit of an urban environment. The location and store, with its modernist façade and impressive inner space, provide the perfect blend of innovation and tradition to tell the New Balance story.

Developed entirely by New Balance's in-house design team, the concept augments the original fabric of the building in which it is housed with reclaimed materials from New Balance's UK and US factories, celebrating the brand's passion for craftsmanship and creativity. New Balance is currently the only major shoe company to manufacture athletic footwear in the US and the UK.

The store will be home to a number of exciting New Balance collections, from its range of performance running shoes, to lifestyle models including sought after 'Made In The UK' and 'Made In The USA' collections and a new range of stylish lifestyle apparel. The store will also offer an exclusive Barcelona edition of the iconic 991 Made in the UK shoe to compliment the official launch celebration.

The store further reflects on New Balance's proud history, from its beginnings in 1906 right through until the present day through a New Balance DNA ribbon stretching through the store. Taking visitors on an impactful chronological journey documenting the brand's powerful past, present and future, the ribbon uses vintage and modern images, taking in everything from the New Balance history of manufacturing right up to its current technology-led 'Runnovation' campaigns.

The result is an inspired theatre ideally suited to display the New Balance's range of athletic shoes and lifestyle classics, whilst reflecting its unmatched reputation for performance, heritage and style.

The opening of the store comes against a backdrop of increased global sales by the company as the continued popularity of New Balance running products is complemented by sustainable growth in the lifestyle market. The company opened its first Experience Store in Beijing in August, 2009 and more recently opened Experience Stores in New York City in August, 2011 and in Boston in April, 2012.

New Balance

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search