Cristiano Ronaldo's innerwear brand 'CR7' to enter India

A sports influenced Innerwear collection that embodies his passion for game, his love of his fans and his appreciation of their support, Ronaldo has cultivated a special relationship with his supporters that seem more personal than any other athlete on his level.

CR7 offers luxury, fashion and basic innerwear ranges for men and boys.

Designed in collaboration with New York-based designer - Richard Chai voted menswear designer of 2010 by the Council of Fashion Designers of America who has created collections with the finest materials for the ultimate fit, comfort & style and JBS Textile Group, a leading Danish underwear and socks manufacturer.

Commenting on the decision to enter India market looking at the potential of this market, Mr. Michael Pike, Director, Brandspoke, said,

"The Cristiano Ronaldo CR7 offers a fabulous opportunity for the India market. It‘s an example of a global megastar wishing to engage the sports crazy nation, and its brand savvy consumers. Football is growing in popularity in India especially amongst the youth. CR7 is all set to create a niche for itself in the market for innerwear.”

Speaking on CR7 brand, Cristiano Ronaldo said, “The companies that I choose to work with need to be fashion oriented and of the highest quality to be able to deliver a superior product to my fans. In JBS, I have found a collaborator who produces products of the highest quality, and have a strong heritage of great design.”

Cristiano Ronaldo