Home / Knowledge / News / Apparel/Garments / Jog Swimwear expands retail network in Singapore
Jog Swimwear expands retail network in Singapore
30
Sep '13
JOG Swimwear, the upscale and refined brand from France inspired from the charm of aquatic ballet, is continuing its development in Singapore.

Today, the brand which is available all over the world in 5-star hotels, resorts, department stores and specialised shops, can now be found at 11 different Singapore based retailers.

Jessica Othnin-Girard, a French former champion of synchronized swimming, launched her company 4 years ago. Four years later, JOG Swimwear is now sold in 13 countries through 60 retailers.

In Singapore, the brand is available at MARINA BAY SANDS (Skypark shop), RITZ-CARLTON, SENTOSA RESORT & SPA, SHANGRI-LA and at JOG Swimwear’s showroom. And around Singapore, one can find JOG Swimwear at Club Med resorts in Bali, Bintan, Phuket, Cherating and Maldives; as well as in Trisara hotel in Phuket and in St Regis Hotel in Bali.

Starting from Tuesday 1 October, the French brand will be available at On The Beach shop located in the Mandarin Gallery on Orchard Road. On the Beach is a multi-brands store specialized in swimwear. It is managed by the company Intimates Concept who is also managing Simone Perele, a French lingerie brand, in the shop just next door of On The Beach.

It’s during a trip to Morocco that the fourth JOG Swimwear’s collection took shape. Once again the designer took its inspiration from the charm of different exotic cultures to set-up the tone of her new swimsuits line.

The 2013 collection introduces two novelties: a capsule collection « Luxury – Limited edition » made up of two women swimsuit styles, one is covered with embroideries and sequins stitched by hand, the other one got little sleeves retractable on the shoulder.

2013 will also be the year of the arrival of a Men collection with 2 simple and refined swim short styles. And for the second year, a coordinated mother-daughter line of 2 styles will be available. The beachwear line is made up of 3 pieces: a bustier dress and a skirt both in microfiber as well as a cotton tunic embroidered with sequins.

The colour palette of this new collection is resolutely sunny. Blue shades are inspired by the famous Majorelle blue of the Yves Saint-Laurent garden in Marrakech, and a citrus water green from the columns of this same garden.

On the warm colours side, we find an intense plum and a bright candy pink. Classic black and white are replaced by a fake deep blue-black, and an off-white is softening the colour range. And after 2 collections without it, JOG Swimwear reintroduces a fresh and light print that is taking up the 2013 colours.

Jog Swimwear

Must ReadView All

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango gives distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Textiles | On 23rd Feb 2017

Incentives would spur jobs: New ASSOCHAM president

Further incentives for investment into manufacturing, IT,...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search