ISPO COMMUNITY provides retailers, manufacturers and suppliers an online platform with consumer opinions, creating a completely new approach to opinion polls and market research.
The dialogue with consumers plays an increasingly important role in the marketing mix. The appropriate channels and activities are the deciding factors for success. Social Media Marketing has proven itself as the ideal tool to gain valuable contact with consumers.
ISPO now offers an opportunity to publish social media campaigns in the form of theme, idea or photo competitions directly. The photo competition “My Bike My Style” was the first successfully completed campaign, resulting in 240 entries and 45,390 votes.
Compared to last year’s competition on Facebook, this represents an increase of 100 entries and a number of votes that beat last year’s by a factor of seven.
The ISPO COMMUNITY is based on a social voting community developed by social media technology provider Voycer, allowing interested parties to develop theme-oriented polls, and generate votes and discussions. The interaction can be B2C, meaning between ISPO or a brand and the user, as well as between users (C2C).
The key goal of ISPO is to optimize the existing service portfolio according to customer requirements, uncover the latest trends, and expand the service offers for trade show customers.
The new ISPO portfolio takes into account the continuous changes and increasing competition in the market, creating a need for extended networking, a variety of information channels, and continuous training to be able to succeed in establishing a position in the sports business.
In the era of the World Wide Web, the focus is on innovative and interactive Web 2.0 services with potential for generating new customers and encouraging the loyalty of existing customers. A Plan.Net poll by Facit Digital and an extensive user poll among manufacturers, service providers and retailers, as well as trade show visitors, show that the industry increasingly takes advantage of online platforms for its information exchange activities.
The primary information channel used by market participants, in regards to products and innovations, is increasingly depending on the Internet. 80% of the relevant target group searches for information online at least once a week, one half of the same group even daily.
With its new service the sports business network ISPO simplifies the access to consumers for sports business companies. In addition, the service provides year round, comprehensive and active communication with individual target groups in the offline and online business.
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