Home / Knowledge / News / Apparel/Garments / ISPO offers brand connect through social media
ISPO offers brand connect through social media
30
Sep '13
Effective immediately, the leading sports business network ISPO offers a new, year-round service, consisting of targeted communication between brands and consumers.

ISPO COMMUNITY provides retailers, manufacturers and suppliers an online platform with consumer opinions, creating a completely new approach to opinion polls and market research.

The dialogue with consumers plays an increasingly important role in the marketing mix. The appropriate channels and activities are the deciding factors for success. Social Media Marketing has proven itself as the ideal tool to gain valuable contact with consumers.

ISPO now offers an opportunity to publish social media campaigns in the form of theme, idea or photo competitions directly. The photo competition “My Bike My Style” was the first successfully completed campaign, resulting in 240 entries and 45,390 votes.

Compared to last year’s competition on Facebook, this represents an increase of 100 entries and a number of votes that beat last year’s by a factor of seven.

The ISPO COMMUNITY is based on a social voting community developed by social media technology provider Voycer, allowing interested parties to develop theme-oriented polls, and generate votes and discussions. The interaction can be B2C, meaning between ISPO or a brand and the user, as well as between users (C2C).

The key goal of ISPO is to optimize the existing service portfolio according to customer requirements, uncover the latest trends, and expand the service offers for trade show customers.

The new ISPO portfolio takes into account the continuous changes and increasing competition in the market, creating a need for extended networking, a variety of information channels, and continuous training to be able to succeed in establishing a position in the sports business.

In the era of the World Wide Web, the focus is on innovative and interactive Web 2.0 services with potential for generating new customers and encouraging the loyalty of existing customers. A Plan.Net poll by Facit Digital and an extensive user poll among manufacturers, service providers and retailers, as well as trade show visitors, show that the industry increasingly takes advantage of online platforms for its information exchange activities.

The primary information channel used by market participants, in regards to products and innovations, is increasingly depending on the Internet. 80% of the relevant target group searches for information online at least once a week, one half of the same group even daily.

With its new service the sports business network ISPO simplifies the access to consumers for sports business companies. In addition, the service provides year round, comprehensive and active communication with individual target groups in the offline and online business.

ISPO


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search