Arthur Engel steps down as CEO of Björn Borg

“It has been five stimulating and intense years during which I, along with my fantastic colleagues, have worked to make Björn Borg an even stronger brand,” says Arthur Engel, outgoing CEO of Björn Borg. “I am especially proud of our efforts to build a competent organization and strong foundation of values within Björn Borg as a platform for further development and growth. Now it is time for me to move on at a point which I feel is right for me and at the stage the company is in.”

“Arthur Engel has contributed with great determination and drive to strengthening Björn Borg’s position as an international leader in fashion underwear and guided the Group through a period of tough market conditions.

During this time the Group has expanded to include our own operations in England and Finland, a broadened product range and growing e-commerce operations,” says Fredrik Lövstedt, Chairman of the Board.

Björn Borg