Home / Knowledge / News / Apparel/Garments / 25% of UK consumers hoard fashion disasters – M&S study
25% of UK consumers hoard fashion disasters – M&S study
01
Oct '13
Marks & Spencer study reveals British men and women both feel most comfortable with their style from the age of 33

- Brits spend majority of young adult life uncomfortable with their fashion choices

- 2 in 5 (40%) find their teenage years the trickiest style era to look back at

- 1 in 4 (25%) confess to hoarding fashion disasters to use as fancy dress costumes

- 2 in 5 (38%) Brits only like and wear half of the clothing in their wardrobes

- 1 in 4 (21%) of men are using celebrity Instagram pictures to find their style inspiration

-  With 1 in 3 (34%) admitting to throwing unwanted fashion choices in the bin, M&S and Oxfam are calling on the nation to shwop their fashion regrets

AFTER years of bad fashion choices and changing styles British men and women have stated that they finally feel happy with how they dress from the age of 33.

The study by Marks & Spencer (M&S) and Oxfam’s Shwopping initiative has shown two in five (40%) of the nation look back in horror at the choices they made in the rebellious teenage years, with women on average, admitting 24 is the age they find most tricky in terms of style.

A nation of hoarders, one in five admit to owning fashion disasters from the past – with flares, shoulder pads and shell suits topping the list. However bad these styles from yester year are, people feel compelled to hang onto them, with one in four (25%) stating they keep them to wear as fancy dress outfits.

The nation is amassing millions of items of clothing they consider to be fashion disasters that will never see the light of day again, with two in five (38%) admitting to only wearing half of the clothes they own.

Over one third (34%) of Brits are still throwing clothes in the bin which means we are sending millions of clothing to landfill.

M&S and Oxfam’s Shwopping initiative is calling on the public to ensure no clothing ends up in landfill by shwopping - not binning - these unloved items of clothing in their stores nationwide.

With over 1 billion items sent to landfill each year in the UK, the retailer is calling on Brits to adopt a ‘buy one, give one back’ culture when they shop.

As part of its One Day Wardrobe Clear Out Shwopping event on Thursday 3rd October, the retailer is asking the nation to ditch the bin and ensure their unwanted clothing choices can have a second life by Shwopping in-store to receive a £5 money-off voucher when they spend £35 or more on fashion.

Social media sites have become the 21st century catwalk. Not only was last month’s London Fashion Week played out across various social media platforms, but one in ten (11%) admit Facebook and Instagram are now their number one port of call for knowing what’s hot and what’s not in terms of trends and styles.

Surprisingly, it is men not women, that trawl celebrity Instagram snaps to find style inspiration, with one in four (21%) admitting to styling themselves on their idol.


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search