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Selena Gomez invites fans to design 'Neo Label' campaign
Oct '13
Today marks the launch of Selena Gomez's guest designed adidas NEO Label winter collection and campaign, as well as the announcement of an exciting online competition offering teens the chance to contribute to the global advertising for her collection.

The #myNEOshoot competition launches with a call to action film with Selena explaining how her fans around the world can get involved.

Teens are challenged to capture their favourite image from Selena's online look book. It is easy - just snap, crop and submit the selected image for the chance to make it famous!

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.

Designs have been inspired by Selena's love of music and feature iconic styling from the world of rock and roll. Selena's favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.


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