Home / Knowledge / News / Apparel/Garments / Selena Gomez invites fans to design 'Neo Label' campaign
Selena Gomez invites fans to design 'Neo Label' campaign
01
Oct '13
Today marks the launch of Selena Gomez's guest designed adidas NEO Label winter collection and campaign, as well as the announcement of an exciting online competition offering teens the chance to contribute to the global advertising for her collection.

The #myNEOshoot competition launches with a call to action film with Selena explaining how her fans around the world can get involved.

Teens are challenged to capture their favourite image from Selena's online look book. It is easy - just snap, crop and submit the selected image for the chance to make it famous!

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.

Designs have been inspired by Selena's love of music and feature iconic styling from the world of rock and roll. Selena's favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

Adidas


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search