Smart phones & tablets dominate online retail activity

Additional highlights from the report that signal continued evolution in the marketplace:

- One-third (35%) of smartphone owners in Q2 2013 used their device to locate a store, one-quarter (24%) used it to find coupons and deals, and 19 percent used it to look up product availability.

- Among consumers who made a purchase online in Q2 2013, 69 percent of those purchases came from desktop devices, compared to 34 percent from tablets and 21 percent from smartphones.

- The average spend in Q2 2013 was higher on smartphones compared to tablets: shoppers spent an average of $97 on smartphones, compared to $76 on tablets.

- Nearly two-thirds of smartphone owners in Q2 2013 used a browser to research product features (64%), and more than half used a browser to find a store location (59%) and to find coupons/deals (53%). Seven in 10 (72%) smartphone owners report using only apps to make shopping lists, as well as 46 percent who do so to view daily deals.

- Apparel and accessories (37%) and event tickets (25%) were among the top products that smartphone shoppers bought with their device during Q2 2013.

About the report

The 2013 Social & Mobile Commerce Report provides a unique look into the behaviors and attitudes of consumers regarding social media and mobile devices. The report covers consumer engagement via leading social networks, and examines consumer use of smartphones and tablet devices for shopping activities and purchases.  This report draws from multiple comScore products, including comScore Media Metrix Multi-Platform, comScore MobiLens, comScore TabLens, and the comScore Survey Panel.

National Retail Federation