Home / Knowledge / News / Apparel/Garments / New Balance unveils new program to support breast cancer
New Balance unveils new program to support breast cancer
03
Oct '13
New Balance announced that it will launch the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen.

To honor this milestone and those affected by breast cancer, starting November 1, 2013, supporters can dedicate their daily workouts to a breast cancer survivor featured each day on New Balance website by tagging social media posts with the #LaceUp365 hashtag.

New Balance recognizes that the fight against breast cancer does not stop in October. #LaceUp365 is a full-year program designed to raise awareness and generate support for Komen's mission to eradicate breast cancer.

"New Balance continues its commitment to supporting Susan G. Komen all year round, by raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure Collection," says Amy Shapiro, cause marketing manager for New Balance.

"We believe that through these funds, we can make a significant contribution to the ground-breaking research, among other things, that Komen is supporting. Those funds are getting us ever closer to the cures for this disease while assisting survivors through community health programs and treatment services."

In 2014, New Balance will donate 5% of the manufacturer suggested retail price of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to Komen. In 2012, New Balance donated $1.9 million from sales of the collection.

"For 25 years, New Balance has played a vital role in supporting Komen's mission," said Dorothy Jones, vice president of marketing at Komen. "We are grateful for their longstanding commitment to this cause and look forward to reaching even more women and men through the Lace up for the Cure collection and #LaceUp365."

The Lace Up for the Cure Collection is comprised of footwear, apparel and accessories all adorned with the Komen Running Ribbon. In honor of the 25th anniversary of New Balance's partnership with Komen, New Balance will debut a limited edition Lace Up for the Cure 3190 running shoe and special edition t-shirts. The 3190, launching April 2014, features the Komen Running Ribbon on the midsole and the tagline "Let's Make a Cure Happen" on the inside of the tongue.

New Balance

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search