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New Balance unveils new program to support breast cancer
03
Oct '13
New Balance announced that it will launch the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen.

To honor this milestone and those affected by breast cancer, starting November 1, 2013, supporters can dedicate their daily workouts to a breast cancer survivor featured each day on New Balance website by tagging social media posts with the #LaceUp365 hashtag.

New Balance recognizes that the fight against breast cancer does not stop in October. #LaceUp365 is a full-year program designed to raise awareness and generate support for Komen's mission to eradicate breast cancer.

"New Balance continues its commitment to supporting Susan G. Komen all year round, by raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure Collection," says Amy Shapiro, cause marketing manager for New Balance.

"We believe that through these funds, we can make a significant contribution to the ground-breaking research, among other things, that Komen is supporting. Those funds are getting us ever closer to the cures for this disease while assisting survivors through community health programs and treatment services."

In 2014, New Balance will donate 5% of the manufacturer suggested retail price of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to Komen. In 2012, New Balance donated $1.9 million from sales of the collection.

"For 25 years, New Balance has played a vital role in supporting Komen's mission," said Dorothy Jones, vice president of marketing at Komen. "We are grateful for their longstanding commitment to this cause and look forward to reaching even more women and men through the Lace up for the Cure collection and #LaceUp365."

The Lace Up for the Cure Collection is comprised of footwear, apparel and accessories all adorned with the Komen Running Ribbon. In honor of the 25th anniversary of New Balance's partnership with Komen, New Balance will debut a limited edition Lace Up for the Cure 3190 running shoe and special edition t-shirts. The 3190, launching April 2014, features the Komen Running Ribbon on the midsole and the tagline "Let's Make a Cure Happen" on the inside of the tongue.

New Balance

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