“With over 30 percent of our visits coming from smartphones and tablets, we decided to refocus the team to design for mobile first,” said Leon Kuperman, CTO of Modnique. “We wanted our website to be easier to maintain and future-friendly for the influx of new devices." Modnique is among the first major fashion e-commerce retailers to go fully responsive.
Using a combination of Google Analytics and CrazyEgg, the Modnique team identified what customers needed throughout the shopping journey. As a result, a content strategy was designed based on how customers interact with the website.
“The majority of our customers reside in regions with over 60 percent smartphone penetration, so redefining our user experience in terms of a multi-device world is of utmost importance,” said Ivka Adam, VP of Marketing and Mobile at Modnique. “In addition, with holiday on the horizon, we felt our marketing efforts would be maximized by giving users the best experience regardless of how they access our website.”
It was important to implement the RWD version of Modnique’s site in order to accommodate its growing customer base worldwide. Since its launch in 2011, the company has experienced 90 percent growth year over year since and boasts a 75 percent customer retention rate. Modnique’s digital and marketing team continues to focus on providing a seamless online shopping experience with plans to launch localized versions of the site in the upcoming months.
Modnique is a global fashion e-commerce company headquartered in Redondo Beach, Calif. Founded in 2011, Modnique runs boutique events for apparel, jewelry, shoes, handbags, watches, accessories, kids and beauty at up to 85 percent off retail.
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