Already successful with a wide range of products (apparel, footwear, fragrances, leather goods, eyewear, watches, home textiles and belts), Lacoste announces the expansion of its activities to include men’s underwear.
In order to develop this new line, Lacoste Group has signed a 5-year global licensing agreement with Delta Galil Industries Ltd., including the design, production and distribution of Lacoste's men’s underwear collections. The new men’s underwear collection from the Crocodile brand will combine elegance and comfort with quality and innovation.
"It was essential that we choose a licensed partner with a profound respect for our strong heritage and the sporting spirit of the Lacoste brand. Delta Galil team has a perfect understanding of what our brand vision means", explains Jose Luis Duran, CEO of Lacoste.
Available in spring 2015, the collection will be sold in Lacoste boutiques, across the brand's selective distribution network and in specialist stores. The collection will include men’s underwear, sleepwear and loungewear.
"This choice reflects a desire on the part of Lacoste to benefit from the expertise of a specialist brand with the aim of developing an underwear line that meets high quality standards", explains Jose Luis Duran.
"Becoming a partner of Lacoste for the purposes of creating a collection that embodies both the values and the style of this iconic brand is a true honour. It is also a major initiative in our strategy for expanding our brand's operations, increasing our portfolio of licenses and strengthening our presence in the global market ", explains Isaac Dabah, CEO of Delta Galil.