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Disney Shop opens in 565 JC Penney retail outlets
Oct '13
JCPenney is excited to announce the launch of a Disney Shop inside 565 jcpenney stores.

This enchanting retail space offers toys, collectibles and children's apparel designed especially for JCPenney showcasing some of Disney's most beloved characters, including those from Monsters University, Toy Story, Tangled and Disney Junior shows.

The Disney Shop launched online at jcp.com on Sept. 6.

"The idea of creating a Disney Shop inside JCPenney is truly a fairytale come true. Disney is such a fun, imaginative brand with inspiring products that appeal to the young and the young at heart," said Betsy Schumacher, senior vice president and general merchandise manager for children's at JCPenney.

"The addition of Disney Shops to JCPenney will be a major draw in our kids department, offering customers an entirely new selection of high quality gifts just in time for the holiday season."

Each shop ranges in size from 800 – 1,100 square feet with a distinctive presentation that creates a magical shopping experience. Customers can find an affordable selection of Disney-themed plush toys, dolls, figurine sets, sleepwear, role-play and fashion apparel for kids sizes 2-10.

"The Disney Shops at JCPenney is a great example of how Disney Consumer Products is tapping new opportunities to meet the purchase behaviors and patterns of consumers," said Paul Gainer, executive vice president, Disney Retail.

"Disney is known for combining incredible storytelling with quality product and we are excited to see the Disney Shops at JCPenney come to life, giving consumers a new way to engage with their favorite Disney characters and stories."

JC Penney

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