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Retailer Destination XL opens new store in Alabama
04
Oct '13
Destination XL Group, Inc., the leading retailer of men's XL apparel, has opened a new Destination XL store in Alabama: located at Riverchase Promenade, 1723 Montgomery Highway South in Birmingham, AL. The DXL store is a new one-stop-shop that caters to the fashion needs of bigger guys.

The most important factors for men who shop XL sizes are access to a merchandise selection ranging from current trends to their favorite classic looks, plus the confidence that their selections will fit comfortably. According to the U.S. Census Bureau, approximately 50% of U.S. adult men have a waist size of 40” or greater.

Aside from Destination XL, there are currently few options in Alabama for these men to purchase fashionable clothing that fits. They are often relegated to shopping the end of the rack at the major department stores where they are forced to choose from the limited selection available in their size, making Destination XL a valuable necessity in the marketplace.

Destination XL offers more than 100 brands with selections ranging from private labels, sure to appeal to the value-conscious shopper, to the hottest luxury brands such as Polo Ralph Lauren, Lacoste, Michael Kors, DKNY Jeans, Lucky Brand Jeans, Robert Graham and more.

The DXL store carries product assortments in sizes starting at XL along with tall sizes, plus waist sizes from 40” and up as well as shoe sizes 10-16 in widths to 4E. The DXL store provides a spacious, welcoming shopping environment built just for men, with conveniences such as knowledgeable associates to help customers put together the perfect outfit and in-store tailoring to ensure the best fit.

“The DXL concept is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our first DXL store in Alabama,” says David Levin, President and CEO of DXLG. “Our customers seek choices, value, convenience and a unique shopping experience, which DXL stores offer.”

This new store joins the 73 current DXL locations across 27 states. The Company expects to complete the process of transitioning its business from Casual Male XL to the Destination XL brand by the end of 2015, when it expects to have over 225 stores nationwide. 

Destination XL


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