Talon chalks out ambitious global three-year growth plan

Talon is a leading global supplier of custom zippers and apparel accessories (“trim”) and provides a total solution for the design, development, manufacturing and delivery of zippers and trim products.

Headquartered in Los Angeles, with regional offices throughout North America, Europe and Asia, Talon supplies many of the world’s most recognizable brands with zippers, customized trim and TekFit stretch technology products.

Strategic Growth Initiatives

Talon’s three-year strategic growth plan includes the following key initiatives:

Expand Roster of Brands – Talon works to expand its roster of brands by leveraging its strong relationships throughout the apparel, retail and manufacturing industries. Talon believes its U.S. and Europe presence is a significant competitive advantage in winning and serving customers in these markets.

The majority of apparel manufacturing occurs in a variety of markets around the world while most sourcing decisions are made in the U.S. and Europe where the majority of the world’s leading apparel companies maintain headquarters.

Increase Market Share and Sales with Current Customers – Talon emphasizes cross-selling its products to current customers to ensure the optimal utilization of its full line of services and products. Through frequent communication, exchange of product development ideas and sales visits with customers, Talon showcases the breadth of its products and capabilities with the goal of increasing customer penetration across all product lines.

Build Out Global Sales Team to Penetrate New and Existing Markets – Talon has global reach through its sales and marketing offices in the U.S., U.K., China, Hong Kong, Taiwan, India, Bangladesh, Vietnam and Indonesia.

The company has developed a highly coordinated sales and marketing approach that provides a multi-level sales process and identifies new business opportunities at the same time. This process requires strong relationships with apparel brands to secure nominations and approvals on upcoming product launches and programs.

Relationships at the manufacturing level are equally important since Talon’s local sales teams work directly with the identified factories to spec the sampling, service and delivery requirements for approved zipper and trim solutions.

The close coordination between Talon and the factory teams then leads to new business opportunities with other brands served by the factory. Talon remarkets these new opportunities to brand merchants in the U.S. and Europe. Ongoing investment in building and maintaining a robust sales and marketing team is vital to serving the dynamic needs of Talon’s global customer base and critical to generating revenue growth.