Home / Knowledge / News / Apparel/Garments / Macys invokes Power of Pink in fight against breast cancer
Macys invokes Power of Pink in fight against breast cancer
04
Oct '13
This fall, Macy’s will once again invite America to THINK PINK in an effort to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, women - survivors and those affected by the disease - will have the opportunity to salute Breast Cancer Awareness Month, and look good while doing good with commemorative pink product from an array of fashion, cosmetics brands and home merchandise.

“Macy’s has been a long-time supporter of the breast cancer awareness movement, not only during the month of October, but throughout the year," said Martine Reardon, chief marketing officer for Macy’s. "Our dedication to this cause has afforded us the opportunity to invite various partners to join the fight -- from our vendors that design exclusive merchandise to employees who volunteer their time and, of course, to the customers who give generously through shopping at our stores.

"This year, in addition to our dedicated Pink Shop we are pleased to support the Ralph Lauren brand in their quest to raise awareness through the Pink Pony Fund and expand the offering to further the fight against breast cancer.”

Macy’s makes it fashionable and easy to think pink. For the first time ever, Macy’s has joined forces with Pink Pony, Ralph Lauren’s worldwide initiative in the fight against cancer, by offering a special collection of items at “Pink Pony” shops in 80 Macy’s locations across the country, as well as on macys.com/pink. Twenty-five percent of the purchase price of Pink Pony products will benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation for causes devoted to cancer awareness, education and research. In addition, from Oct. 1-14,

Continuing its show of support, Macy’s will once again host the online “Pink Shop” featuring a wide variety of pink product from beloved designers and brands, a visit to macys.com/pink will give customers another opportunity to fashionably join in the crusade against breast cancer. Coach; Cuisinart; KitchenAid; The North Face; Under Armour, along with exclusive product from Ideology and Style & Co., are just a few of the brands to support the cause by donating a portion of the sale of special pink merchandise to various organizations.

One can also look good while doing good by purchasing dedicated cosmetic and fragrance items from brands such as Ahava; Bare Escentuals; Clinique; essie; Estee Lauder; Marc Jacobs and Origins. Visit Macy’s “Pink Shop” for additional details on the complete assortment of what’s pretty in pink in support of the cause.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States each year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.

Macy's


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search