Snapper Rock debuts 64 new styles of UV50+ swimwear styles

Snapper Rock will introduce 64 new styles in total, including 20 tropical new prints, seven of which were created by designer and skin cancer survivor Victoria Larson. From playful seahorse prints to cute fish and flamingos, there will be something for every child and tween.

Inspired from the successful baby toweling line from the 2013 collection, Snapper Rock introduces girls toweling for older girls to wrap up in after a long day at the beach or pool. In addition to these new styles, Snapper Rock continues to offer the most stylish boardies, girls swim sets and baby sunsuits. Whether on the beach, at the pool or outdoors, Snapper Rock is sure to grab the attention of retailers and customers alike.

"There is a big gap in what's available for tweens in the swimwear industry and we are looking to fill the void with age-appropriate and fashionable styles that also offer sun protection," said Snapper Rock Founder, Liz Eglinton. "This is in addition to the full range we offer for babies and kids, and we look forward to feedback from retailers at this coveted industry show."

Snapper Rock