"An industry leader in accessory manufacturing, we feel Bioworld Merchandising is the perfect partner for bringing the Ben Hogan brand's high-performance standards and off-the-fairway aesthetic to life through these exciting product extensions," said Oscar Feldenkreis, vice chairman, president and chief operating officer for Perry Ellis International. "We are thrilled with this agreement and the potential it brings to both our companies."
Bioworld Merchandising Inc. is a licensed brand apparel and accessory manufacturer and one of the fastest-growing companies in the Dallas-Fort Worth Metroplex, recognized by the Dallas Business Journal in 2010, 2011 and 2012.
The company has built a solid infrastructure to support, design, manufacturing, and distribution to all retail channels. Bioworld has strong relationships with major retailers and has a keen ability to spot potentially prosperous partnerships with key licensed brands, such as this new agreement with Ben Hogan golf apparel.
"At Bioworld, we are strategic about our brand partnerships. Ben Hogan is a perfect fit as it reveals our expertise in the athletic performance headwear arena. We are confident the consumers will respond favorably, and look forward to working with Perry Ellis International on this exciting initiative," commented Beth Taylor, director of Licensing and New Business Development, on the newly-inked agreement.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.
Perry Ellis International
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
Dolphin Jingwei Machines
Taxation policies need to be made simpler
Sunil Kumar Sharma
Loknayak JPNSSSG Ltd
'The blend of cotton–linen yarn has high demand in the domestic and...
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
The Indian market has huge potential in technical textiles, and by far,...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
"We should not compare India and the West. There are things we do that...
"You have to truly understand what your client wants, know her needs, what ...
"Now we can see the Russian trend in international fashion. And Russian...
Apparel/Garments | On 21st Oct 2016