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Maidenform unveils Comfort Devotion Reimagined collection
09
Oct '13
Maidenform, the iconic intimate apparel company, launches the next generation of comfort with the Comfort Devotion Reimagined collection. For over 91 years, Maidenform has been reinventing new ways to deliver the best in shapewear and intimates for women. True to its heritage, Maidenform's new collection features innovative technology and luxurious fabrications in shapewear, bra and panty styles that provide an incredible look and feel.

Comfort Devotion Reimagined is transforming the way women think of shapewear. From slimming briefs and bodybriefers to thighslimmers and full slips, the styles feature an invisible 360 degree slimming control panel for everyday control. The superior sueded-touch fabric used inside and out offers an elevated level of comfort rarely found in shapewear. No-show edges provide a completely smooth finish under clothes. Briefs have no visible panty lines and bodybriefers feature extra cup and side coverage. Camisoles are constructed with fused seams for a smooth look and are meant-to-be-seen, creating the perfect functional wardrobe compliment.

"We strive to deliver the latest in technology and trends that will meet the needs of women," said Maurice Reznik, CEO of Maidenform. "With the launch of Comfort Devotion Reimagined, we hope to provide our customer with an elevated intimate's experience and the foundation to look and feel her best."

In addition to the shapewear styles, the full assortment includes new bra and panty styles in the same ultra-soft fabric. Bras feature brushed cup liners, plush fabrics and soft cushioned pads for added comfort. Hints of ruching and lace details add a feminine touch. Comfort Devotion Reimagined bras are available in four levels of push: Natural, Enhanced, Ultimate, and Extreme, allowing for a highly individualized fit and feel. Panty styles include boyshorts, hipsters, bikinis and thongs that feature the same buttery soft-brushed fabric, delicate details and elastic-free fuse binding for a no-pinch experience signature to the brand.

Maidenform

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