Home / Knowledge / News / Apparel/Garments / Maidenform unveils Comfort Devotion Reimagined collection
Maidenform unveils Comfort Devotion Reimagined collection
09
Oct '13
Maidenform, the iconic intimate apparel company, launches the next generation of comfort with the Comfort Devotion Reimagined collection. For over 91 years, Maidenform has been reinventing new ways to deliver the best in shapewear and intimates for women. True to its heritage, Maidenform's new collection features innovative technology and luxurious fabrications in shapewear, bra and panty styles that provide an incredible look and feel.

Comfort Devotion Reimagined is transforming the way women think of shapewear. From slimming briefs and bodybriefers to thighslimmers and full slips, the styles feature an invisible 360 degree slimming control panel for everyday control. The superior sueded-touch fabric used inside and out offers an elevated level of comfort rarely found in shapewear. No-show edges provide a completely smooth finish under clothes. Briefs have no visible panty lines and bodybriefers feature extra cup and side coverage. Camisoles are constructed with fused seams for a smooth look and are meant-to-be-seen, creating the perfect functional wardrobe compliment.

"We strive to deliver the latest in technology and trends that will meet the needs of women," said Maurice Reznik, CEO of Maidenform. "With the launch of Comfort Devotion Reimagined, we hope to provide our customer with an elevated intimate's experience and the foundation to look and feel her best."

In addition to the shapewear styles, the full assortment includes new bra and panty styles in the same ultra-soft fabric. Bras feature brushed cup liners, plush fabrics and soft cushioned pads for added comfort. Hints of ruching and lace details add a feminine touch. Comfort Devotion Reimagined bras are available in four levels of push: Natural, Enhanced, Ultimate, and Extreme, allowing for a highly individualized fit and feel. Panty styles include boyshorts, hipsters, bikinis and thongs that feature the same buttery soft-brushed fabric, delicate details and elastic-free fuse binding for a no-pinch experience signature to the brand.

Maidenform

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Textiles | On 20th Feb 2017

IVL receives distinction for sustainability performance

Indorama Ventures Public Company Limited (IVL), one of the world’s...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search