The Spanish intimates brand demonstrates social sensitivity with a comfortable, feminine line especially designed for women after breast cancer surgery.
The proportion of women surviving breast cancer has now risen to 90%. Keen to make a stand and support patients, not just during their illness but in their subsequent recovery, Salud de la Mujer Dexeus has entrusted Women’secret with the creation of a lingerie line to help women who have been through this illness to get back to normal life.
The Special Post-Surgery Bra line is the result of close cooperation between designers, pattern-makers, patients, orthopaedists and gynaecologists. The collections cater for the practical needs of women who do not want to give up their femininity and sensuality.
Inspired by Women’secret’s seasonal trends, the designs have specific ergonomic features, including a wider strap for better support, a lining with inside openings into which the breast prosthesis can be placed, soft seam-free fabrics with no labels, underwiring or rigid parts, a high cut and wide side strips to protect the breast and underarm area, and contour adjustments which can be used in the event of swelling.
Special Post-Surgery Bras have just been launched in 70 shops in Spain and are also available at the Women’secret e-shop which delivers worldwide. According to Jaume Miquel Naudí, the brand’s general manager, the line will be extended to include new products that will gradually be introduced into other Women’secret markets. The brand already has 568 shops in 47 countries.