Adidas extends AC Milan partnership until 2023

Milan "With adidas we wrote the history of sports sponsoring and we created a successful working model: our red and black stripes and the adidas stripes are united not only on the jersey. We started from a classical sponsorship to develop more synergies and to create a stronger partnership: Milan and adidas are perfect partners ready for the future challenges".

The partnership between adidas and AC Milan has always been innovative: more than a simple sponsorship, always working towards innovation both in the products designed for the club and in their will to grow together, through all the projects developed during the years.

The AC Milan football schools, the adidas Milan Junior Camp, the master license agreement, the collaboration between adidas Innovation team and Milan lab and the innovative communication campaigns to launch the jerseys: "Uniti dalla maglia" in 2007, the red and black jersey on the Emirates A380 landed in Malpensa in 2010, the Blog Conference in 2011 and the successful hashtag #weareacmilan launched in 2013.

The last result of the intensive collaboration between the two brands is the miCoach Elite System. Presented last February in Milanello, it's an innovative data-tracking system developed starting in 2010 with MilanLab cooperation, that provide coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and, for the first time, power. On that occasion adidas e AC Milan also announced an agreement to develop new products and technologies in football.

Adidas