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PEI partners Bioworld for men's & women's fashion headwear
10
Oct '13
PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International, announced that it has entered into a license agreement with Bioworld Merchandising Inc., granting rights for Ben Hogan men's and women's hats and sports bags.

"An industry leader in accessory manufacturing, we feel Bioworld Merchandising is the perfect partner for bringing the Ben Hogan brand's high-performance standards and off-the-fairway aesthetic to life through these exciting product extensions," said Oscar Feldenkreis, vice chairman, president and chief operating officer for Perry Ellis International. "We are thrilled with this agreement and the potential it brings to both our companies."

Bioworld Merchandising Inc. is a licensed brand apparel and accessory manufacturer and one of the fastest-growing companies in the Dallas-Fort Worth Metroplex, recognized by the Dallas Business Journal in 2010, 2011 and 2012.

The company has built a solid infrastructure to support, design, manufacturing, and distribution to all retail channels. Bioworld has strong relationships with major retailers and has a keen ability to spot potentially prosperous partnerships with key licensed brands, such as this new agreement with Ben Hogan golf apparel.

"At Bioworld, we are strategic about our brand partnerships. Ben Hogan is a perfect fit as it reveals our expertise in the athletic performance headwear arena. We are confident the consumers will respond favorably, and look forward to working with Perry Ellis International on this exciting initiative," commented Beth Taylor, director of Licensing and New Business Development, on the newly-inked agreement.

PEI Licensing


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