Greenwoods are a celebrated menswear operator with a long history in the United Kingdom. It is mainly engaged in the direct sales of menswear under the brands of “Greenwoods” and“1860” in the UK. Currently, Greenwoods operates 88 stores in Britain, covering the main cities including Liverpool, Newcastle, York and Leicester City.
For the years ended 31 December 2012 and 2013, Greenwoods recorded a revenue of GBP23 million and GBP24.4 million respectively with net loss amounting to GBP0.78 million and GBP2.8 million respectively. As at 31 March 2013, the net shareholder deficit of Greenwoods was approximately GBP0.2 million.
The total consideration for the acquisition is RMB40 million in cash and shall be funded entirely with the internal resources of the Group. In addition, the Group has already directly advanced a loan of GBP8 million (approximately RMB78 million) to PTI to satisfy the working capital need of Greenwoods.
The management of Bosideng believes that the acquisition will, on one hand, improve the Group’s market share and business scale in menswear industry in the UK, and help it absorbs talents with rich experience in the industry.
On the other hand, the acquisition will enable the Group to quickly open a stable, reliable and low-cost retail channel for its down apparel brands which have positioning and target customer base similar to those of Greenwoods, further expanding the Group’s export business in down apparel. In terms of cost, Bosideng’s London flagship store will share some operating costs with Greenwoods, thus enhancing each other’s operating efficiency.
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