In ladies the colours came from one common idea - Girl Power - no wallflowers here. The colours are bold and force you to stand out amongst the crowd. Hot and bright pinks complimented with classic white and grounded to charcoal for a more commercial palette.
Saturated and lush purple hues - popped with neon corals. A fresh new approach to the basic blocking of pastels that is more athletically inspired but still keeps the fashionista in mind. Lots of fun and flirty colour combos as gone are the days of muted tones - stand out and be heard is the new wave - a brave new world.
The men's we took a different approach. More classic menswear tones of charcoals and blacks combined with an edgy twist of neon yellows and incorporating sophisticated modern plaids - not your usual golfwear anymore.
Sunice also played with the primary colours of blues and mixed them with bright green - forcing them into new palette - to not be afraid of colour - to think of these bold shades as updated neutrals. Safe with an edge. The 2014 men's palette is masculine in its entirety but taken to a new level with a neon infusion - Brooks brothers with flare.
Sunice continues to design and develop seven different categories in their Spring 2014 offering including the new Sunice Outerwear collection EDGE - a trimmer fit using Gore Tex enhanced with Paclite technology, Hurricane, Tornado, Typhoon, Pro Sport and Sport but with a major focus on our layering systems.
They are continuing to expand our highly technical apparel line, Sunice Silver using only X-Static and XT2 fabrics in our polo collection. Each outerwear category provides different levels of protection from an array of weather conditions. A multitude of technical applications and the science of developing performance apparel gives Sunice the cutting edge necessary in providing the ultimate Freedom to play, no matter the weather.
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