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ASICS America unveils new apparel line for runners
16
Oct '13
As the end of Daylight Savings Time approaches, ASICS America introduces a new line of footwear, apparel and accessories for runners that refuse to let the darker fall and winter hours affect their training.

The all-new Lite-Show Collection, in stores now, was made with a runner's safety in mind. The apparel collection is equipped with retro-reflective technology and flatlock stitching that provides 360 degrees reflectivity that won't fade or disappear during repeat washings, Lite-Show is a must-have for athletes battling the low light hours to maintain their training schedules year-round.

Headlining the Lite-Show Collection is the newly introduced special edition GEL-Nimbus 15 Lite-Show and GEL-Cumulus 15 Lite-Show. Both styles feature all over reflective upper, and for the first time ever, the GEL-Nimbus 15 Lite-Show offers Glow-in-the-dark GEL, providing increased visibility for those early morning or late evening runs.

The GEL-Nimbus 15 Lite-Show boasts the latest evolution in ASICS midsole technology, FluidRide, giving runners the ultimate combination of bounce back and cushioning properties with reduced weight and exceptional durability.

The shoe's FluidFit upper technology combines multi-directional stretch mesh with stretch reinforcements that adapt to the foot, creating a truly customized glove-like fit. With its comfortable fit, plush platform, this updated style will give runners a ride so smooth it feels like they're on a cloud.

Fans of the GEL-Cumulus series will love the technical updates in the GEL-Cumulus 15 Lite-Show, which improve both upper fit and its exceptionally cushioned ride. The Guidance Trusstic System integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.

The Lite-Show accessories and apparel come in a variety of vibrant colors that will stand out and reflect lights at any time of day or night. Functional and stylish cold weather must-haves, such as the Lite-Show Beanie and Lite-Show Glove, will keep runners warm as the chill of the winter months creep in. The Lite-Show Beanie is a staple for early morning runs, made with ASICS' exclusive Thermopolis LT fabric which provides warmth and comfort with the stealthy visibility Lite-Show flatlock stitch for added reflectivity.

The Light-Show Glove is touch screen friendly for uninterrupted use of running gadgets, and features the signature Lite-Show flatlock stitch technology. These accessories are perfectly paired with the Lite-Show Favorite Half-Zip Running Top or Lite-Show Favorite Long Sleeve, both which features the collection's reflective threads, 50+UPF and anti-odor inherent fabric.


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