Export Now, a one-stop online platform that helps U.S. companies tap the growing Chinese market, announced the launch of online retail for the popular luxury apparel and accessories brand, Little Giraffe, on China's Tmall.com business-to-consumer platform.
Since 2000, U.S. families, including many of Hollywood's well-known moms and dads, have fallen in love with Little Giraffe's incredibly soft, ultra-plush, machine-washable products. The company's unique, heirloom quality collections are comprised of the softest and most luxurious – yet practical – blankets, toys and apparel available for babies and toddlers.
Little Giraffe is now introducing a variety of its most sought-after products to the Chinese market, including Little Giraffe exclusive blankets and blankies from the Luxe, Dolce and Bella collections; apparel and accessories such as Leggies and Box of Socks; and plush toys and rattles from the Little G collection.
The new online offerings mark the first official presence for Little Giraffe in mainland China.
"Little Giraffe is thrilled to expand its global reach to China, and by launching our branded storefront on Tmall, we will have the ability to tell our story directly to the Chinese consumer," said Little Giraffe President & CEO Trish Moreno. "This initiative furthers our efforts to share the signature softness, style and luxury of our products with babies and families in all parts of the world."
Export Now founder and Chief Executive Officer Frank Lavin applauded Little Giraffe's effort to utilize e-commerce to enter the world's largest consumer market. "We are pleased to be working with Little Giraffe," he said. "There is a growing appetite in China for high-quality products. Now, quality brands such as Little Giraffe can utilize e-commerce to match this demand and create new growth opportunities."
About Export Now
Export Now helps U.S. consumer product companies sell online in China by removing all the barriers to exporting – language, regulations, logistics, distribution – and operating a Chinese language e-commerce store to sell the products directly to Chinese consumers.
About Little Giraffe
Little Giraffe is LOVE! Based in Los Angeles, Little Giraffe's mission is to provide consumers with the most luxurious, exclusive, and hassle-free children's apparel and accessories on the market. Since 2000, the company's unique collections have delighted celebrities, style-makers, and discerning parents across the country with a signature blend of comfort, quality, and convenience.