Home / Knowledge / News / Apparel/Garments / Gerry Weber to expand in Poland, Czech & Swedish markets
Gerry Weber to expand in Poland, Czech & Swedish markets
16
Oct '13
Having successfully expanded its Retail operations in Austria, the Netherlands and Belgium, GERRY WEBER continues its expansion outside the German home market.

In the coming months, GERRY WEBER plans to open further company-managed Houses of GERRY WEBER in Poland and to enter the Czech, Slovakian and Swedish markets.

The new markets are concentrated around countries where the company's Retail operations are already successful such as Denmark and Poland, which means that the brand can build not only on the visibility of its existing local franchised stores but also on its brand awareness in neighbouring countries.

The company hopes that the Retail expansion will give it better control over the brand image as well as more direct access to end customers. Ralf Weber, Board member in charge of the Retail operations, says: 'Thanks to long-standing experience, the company has been able to gain important knowledge of the output markets and to establish the GERRY WEBER brand with consumers.'

The 21.2% increase in nine-month Retail revenues from EUR 259.7 million (previous year: EUR 214.3 million) is primarily attributable to the new stores opened over the past years. As of 31 July 2013, the Retail segment accounted for approx. 43.8% of total sales revenues, compared to 38.6% in the previous year. This share is expected to increase to 50% in the medium term.

In Poland, GERRY WEBER opened its first own stores back in October 2011. With another HoGW to open soon in a prime location in Gdynia, near Gdansk, the number of Polish stores will increase to 17, with another five to follow next year. This expansion follows on from the opening of the new store at Warsaw's Centrum Handlowe Arkadia on 20 September 2013, which attracted great media coverage. Based on excellent market analyses and the high brand awareness, the company sees potential for a total of 25 stores in Poland.

The Czech market will be entered in December 2013, when a store will be opened at the prestigious EKZ Novy Smichov Center in Prague. Another two stores are scheduled to open in the Czech capital before the end of the fiscal year 2013/14.

The first company-managed Retail store in Bratislava, Slovakia, is set to open in the coming months. After the extremely successful Retail expansion in Poland, the fiscal year 2013/14 will see the focus of GERRY WEBER's Retail operations shift to the Czech Republic and Slovakia.

In Scandinavia - just like in Poland and the other new markets - the expansion of the Retail activities will focus on prime locations in the large metropolitan cities. The first company-managed House of GERRY WEBER in Malmö, Sweden, will be opened already in the first half of fiscal year 2013/14, with two stores in famous shopping centres in Stockholm to follow shortly.

Besides the company's Retail stores, online commerce is playing an increasingly important role. With the Polish online shop launched in September 2013, GERRY WEBER now operates a total of five online shops, namely in Germany, Austria, Switzerland, the Netherlands and Poland. More online shops to support the company's Retail activities are at the planning stage.

Gerry Weber


Must ReadView All

Apparel/Garments | On 28th Jul 2017

Aditya Birla Fashion Q1 revenue up 25% y-o-y

Driven by strong performance across all business segments, revenue...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X