The Collective introduces new trendy brands for F/W

The new ‘it’ brands bring to The Collective an eclectic fashion statement, going beyond its existing brand portfolio to offer the customer chic, quirky and unique designs

A collection that is rich in detail and quality, Scotch & Soda debuts at The Collective with its Autumn/ Winter line of quirky prints and graphic tees for men. The Amsterdam label is uber cool yet affordable. Their range of tees has block graphics that can be paired with denims for a day out or dressed up with smart pants for the night.

Crossing the Mediterranean, the other ‘it’ brand this season, Les Benjamins, is inspired by ‘Les Jeunes Turcs’, a Turkish dissident group. The collection comprising of tees for men showcases the brand’s novel take on popular iconograhy, reimagined through the must-have Masked Man, Monalisa and Elvis tees, for example. This is definitely the coolest brand on the block!

Parisian label La Comedie Humaine, brings to The Collective t-shirts with prints honoring Balzac’s little known passion for clothes. French craftsmanship is coupled with interesting graphics and bright colours in blue, black & white to create an exclusive collection for men.

Bringing together modern artistic direction and a definite taste for classics, Commune de Paris, 1871‘s raison d’être is the creation of refined, elegant and inspired products. Inspired and driven by the little-known yet definitive Paris Commune that defined the French Revolution. the brand uses the period in history as a philosophy – reinterpreting it every season, thus defining Paris, the Revolution, the voice of the people… look for the distinctive Bourgeois print tee amongst others, only at The Collective.

Fred Perry brings to The Collective the Bradley Wiggins collection of striped tees for men that draw inspiration from vintage cyclist jerseys. Colour blocks and stripes in bright shades of yellow, green & red make for a striking collection. The Twisted Wheel Collection, designed for a night on the dance floor, is made up of well fitted, tailored polos in darker shades of black and maroon.

Hackett showcases its classic collection of polo tees with a distinctive country flag sash this autumn whereas Elvis Jesus has a reinterpretation of its classic rebel graphics, working embellished details into new designs for Fall Winter 13. Other brands to browse for well-tailored casual wear for men include Etiqueta Negra, Victorinox, Boss Green, Versace Jeans & Armani Jeans available exclusively at The Collective!

About The Collective -

‘The Collective’ is a super-premium lifestyle retail chain that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.

The Collective