Adidas restructures European operations

Patrik Nilsson has a proven track record of success in the U.S., spearheading double-digit growth for the adidas North America business. Patrik Nilsson was named President of adidas North America in January 2007 and has had a long and successful career with the adidas brand, beginning in 1991 as Head of Sales and Marketing at adidas Sweden.

After 23 successful years at the adidas Group, Uli Becker (50), currently President of Reebok North America, has decided to leave the adidas Group to pursue new career and business opportunities. 

"We would like to thank Uli for his leadership, expertise and the many contributions he has made to the success of the adidas Group over the last 23 years in his various roles at adidas and Reebok in marketing and sales. We wish him all the best for his future endeavours," commented Herbert Hainer.

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 46,000 people across the globe and generated sales of € 14.9 billion in 2012.

Adidas