Home / Knowledge / News / Apparel/Garments / Hanes partners NBCF to support breast cancer awareness
Hanes partners NBCF to support breast cancer awareness
23
Oct '13
In support of Breast Cancer Awareness Month, Hanes partnered with the National Breast Cancer Foundation (NBCF) to promote early detection of breast cancer through the new  "mammogram monologues" program. The monologues program invites women to share their candid mammogram stories in an effort to help raise the comfort level surrounding the mammogram experience.

Driven by a commitment to comfort, Hanes teamed up with four social media influencers – Danielle Smith of Extraordinary Mommy, Ronnie Tyler of Black and Married With Kids, Mary Fischer of The Mommyologist and Colleen Padilla of Classy Mommy – who are sharing their mammogram moments in real-time to inspire other women to feel more comfortable discussing early detection measures.

"We're dedicated to making the world a more comfortable place with our products and we are excited to partner with the National Breast Cancer Foundation in hopes of creating a more comfortable conversation surrounding mammograms," said Sidney Falken, Chief Branding Officer, Hanes. "By teaming up with NBCF and social media influencers, we hope to encourage an open dialogue among women on the importance of getting a mammogram."

This year will mark the third consecutive year that Hanes has teamed up with NBCF during Breast Cancer Awareness Month. As a longtime supporter of breast cancer awareness, detection and research, Hanes has made cash and in-kind donations totaling more than $1 million since 2009. This year, Hanes will donate $50,000 to NBCF to help fund research efforts and early detection screenings, including mammograms.

"We are thrilled to have Hanes as a partner as we continue to work together to help raise awareness for such a devastating and widespread disease," said Douglas Feil, VP of Programs, NBCF. "One in eight women will be diagnosed with breast cancer in their lifetime, but most do not know the steps they can take to ensure early detection. We hope this program will jumpstart a comfortable dialogue and show women that detecting breast cancer early can save lives."

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. The organization provides free mammograms for women who could not otherwise afford them and supports early detection research programs in leading medical facilities across the country.

Hanes


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X