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Hanes partners NBCF to support breast cancer awareness
Oct '13
In support of Breast Cancer Awareness Month, Hanes partnered with the National Breast Cancer Foundation (NBCF) to promote early detection of breast cancer through the new  "mammogram monologues" program. The monologues program invites women to share their candid mammogram stories in an effort to help raise the comfort level surrounding the mammogram experience.

Driven by a commitment to comfort, Hanes teamed up with four social media influencers – Danielle Smith of Extraordinary Mommy, Ronnie Tyler of Black and Married With Kids, Mary Fischer of The Mommyologist and Colleen Padilla of Classy Mommy – who are sharing their mammogram moments in real-time to inspire other women to feel more comfortable discussing early detection measures.

"We're dedicated to making the world a more comfortable place with our products and we are excited to partner with the National Breast Cancer Foundation in hopes of creating a more comfortable conversation surrounding mammograms," said Sidney Falken, Chief Branding Officer, Hanes. "By teaming up with NBCF and social media influencers, we hope to encourage an open dialogue among women on the importance of getting a mammogram."

This year will mark the third consecutive year that Hanes has teamed up with NBCF during Breast Cancer Awareness Month. As a longtime supporter of breast cancer awareness, detection and research, Hanes has made cash and in-kind donations totaling more than $1 million since 2009. This year, Hanes will donate $50,000 to NBCF to help fund research efforts and early detection screenings, including mammograms.

"We are thrilled to have Hanes as a partner as we continue to work together to help raise awareness for such a devastating and widespread disease," said Douglas Feil, VP of Programs, NBCF. "One in eight women will be diagnosed with breast cancer in their lifetime, but most do not know the steps they can take to ensure early detection. We hope this program will jumpstart a comfortable dialogue and show women that detecting breast cancer early can save lives."

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. The organization provides free mammograms for women who could not otherwise afford them and supports early detection research programs in leading medical facilities across the country.


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