Home / Knowledge / News / Apparel/Garments / Etailer Zivame uses social media to hike repeat purchases
Etailer Zivame uses social media to hike repeat purchases
Oct '13
Facebook recently announced India’s largest online lingerie portal Zivame.com’s social media success story. The case study details how Zivame.com is using Facebook effectively to target Indian women.

With intelligent brand campaigns using Facebook ad platforms, the portal has seen an impressive 80% increase in repeat purchase in a span of just 6 months. The lingerie retailer has also been able to reduce cost per customer acquisition by 65%, leading to 3.5X increase in ROI.

The premier online lingerie store features over 2,000 styles from more than 35 brands and aims to make lingerie shopping easy and private for millions of women in India.

Reaching out to Indian female audience online is expensive as internet users in India are often male, making it difficult to reach a female audience without attracting negative clicks on ads. What’s more, buying lingerie online in India represents a fundamental change to current customer behaviour.

To overcome the above mentioned challenge, Zivame.com targeted female audiences based on their interests and purchase behaviour with relevant ads and messages. By doing so, the brand reduced their cost per click by more than 70% and increased conversions by 2X. Furthermore, by using Facebook Exchange to retarget customers, Zivame significantly improved brand recall and conversion rates.

Commenting on this development, Richa Kar, CEO of Zivame.com shared, ‘The brand has grown 20% month on month since inception and it’s a great feeling when your work is appreciated, with this case study we hope to reach out to more Indian women which has always been our ultimate goal.’

Simrat Sawhney, Client Partner, Facebook adds, ‘Zivame was able to truly leverage the potential of Facebook to arrive at campaigns that worked best for them in growing their female customer base in India.

'Reaching users on the most engaged site in India not only helped Zivame exceed their ROI objectives but was instrumental in establishing the brand as a lingerie category leader in the e-commerce space in India.’


Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search