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Cabela to open three new stores in North America

24 Oct '13
4 min read

SUN PRAIRIE

Construction is scheduled to begin next year and Cabela’s anticipates a spring 2015 opening for the 86,000-square-foot store. It will be Cabela’s fourth store in Wisconsin, joining Prairie du Chien, Richfield and Green Bay. Also, the company operates a distribution center in Prairie du Chien.

The store will be located in the Prairie Lakes Shopping Center at Highway 151 and Grand Avenue. Prairie Development Ltd. is managing the development, which also includes Target, Costco and Woodman’s Market.

Cabela’s expects the store to employ approximately 200 full-time, part-time and seasonal employees. Most will come from Sun Prairie and the surrounding area.

The building will be built in Cabela’s next-generation layout, designed to surround customers in an outdoor-like experience with museum-quality wildlife displays. In addition to thousands of quality outdoor products, the store will include a large mountain replica, a Gun Library, Bargain Cave, Indoor Archery Range, Deli and Fudge Shop.

“Wisconsin has proven to be a Cabela’s kind of place,” Millner said. “We have a history of success in our Prairie du Chien, Richfield and Green Bay locations and we couldn’t be more excited to bring a store to Sun Prairie.”

Currently, Cabela’s operates 48 stores across North America with plans to open an additional 19 over the next two years.

Cabela

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