The Spanish children’s wear brand opens its first shop in Peru, a second shop in Russia and expands in China.
Pili Carrera continues its growth in the international market. The kidswear brand has just opened its first shop in Peru, in the capital Lima. The new shop is in the El Polo II mall in the exclusive Surco area. The opening marks the first steps in the company’s commercial development in South America, where it has medium-term plans for more shops in major cities.
The company has also stepped up its presence in Asia, with two new shops in the Chinese cities of Shenzhen and Shanghai. These take the total to three in the country after the opening of a PoS in Isetan Shanghai in March this year. The brand has also been operating in Russia since 2010, and has just opened a second shop in Moscow, in the Afimall City Shopping Centre.
Now in its 50th year, Pili Carrera is now positioned in 11 countries where it has brand shops. The brand started out in 1963, and now has a sales network in Spain, Mexico, China, USA, Panama, Kuwait, Russia, Portugal, Switzerland and Morocco.