“With this arrangement we now have arguably one of the strongest brand names in women's apparel as part of our weaponry in establishing a solid foothold in bringing "Made in the USA" to the middle class and affluent demographic in Southeast Asia”, said Chris H. Giordano, Premiere's President and Chairman.
“The Jones NY label is synonymous with leading edge fashion which is emphasized by high quality at a good price. The opportunity to have this as part of our portfolio of brands to be marketed into both Lotte Department Stores and Hyundai Department Stores is a watershed event for us given that these are the two leading department store chains in all of Southeast Asia and China”, he added.
“We are extremely pleased with the relationship that is developing between Premiere and the two giants of distribution in a market that consists of well over 500,000,000 middle class and affluent people.
“The opportunity to market our "Western Brand" strategy is significant and we expect to take full advantage of relationships thru our key people whom are from the region and have had long standing business relationships there for years.
“Our initial orders are for approximately $750,000 for the first few months of the supply relationship with both Lotte and Hyundai stores. We are hopeful and encouraged to date that the quantity of their stores which carry our lines such as Cabe Studio, Jane Elissa and now Jones NY will increase from under 20 stores to over 100 by this time next year.
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