The term 'LifeWear' was first introduced by UNIQLO globally at the launch of the 2013 fall and winter collection, and it reflects the company's unique design approach, focused on the customer. Rather than dictating styles or following trends, UNIQLO aims to provide clothing that is innovative, universal in design, and of high quality. LifeWear is about offering clothing that promotes comfort and enriches lives, allowing customers to create their own individual style.
Commenting on announcement, UNIQLO Design Director Naoki Takizawa said, "The LifeWear 2014 spring and summer collection promotes comfort and individual style. AIRism and BRATOP products offer superior functionality, while items made from Linen and SupimaCotton maximize the inherent features of these high quality natural fabrics. Core basics are back, such as Jeans and Polo Shirts, with new designs and updated features."
The 2014 spring and summer collection will showcase a special line of women's clothing that has been designed in collaboration with Ines de la Fressange, a fashion icon and true global ambassador of Parisian chic.
Through this collaboration, UNIQLO wishes to offer products reflecting elements of Parisian style. The new line will be co-branded with INES DE LA FRESSANGE PARIS and will be available in a selection of UNIQLO stores worldwide.
Naoki Takizawa added, "We talked regularly with Ines and exchanged views on a number of subjects including fabrics, design, and fitting. Ines' own lifestyle and approach to fashion closely mirror UNIQLO's LifeWear, and I am very pleased to be launching the new line that we have created together."
UNIQLO also announces that it has appointed NIGO - innovator in the street fashion scene and founder of A BATHING APE - as its first Creative Director for the company's UT (Uniqlo T-shirt) brand and product category. The LifeWear 2014 spring and summer collection includes a variety of UT designs for men, women and kids.
The LifeWear 2014 spring and summer collection will preview in Paris at the Hotel Salomon de Rothschild on November 20, followed by similar events in New York and Tokyo.
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