"We look forward to leveraging Callaway's global recognition to further grow a truly authentic and international golf apparel collection," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.
"We have become a market leader for golf and technical performance apparel, and will continue to make the necessary investments to make Callaway the premier golf apparel brand in the world. Given the current strength of the Callaway Golf brand, we believe this iconic brand will perform well in all geographic markets and help to further strengthen our relationships with our retail partners around the world."
Currently, the principal apparel distribution in the region is operated directly by Callaway Golf. Perry Ellis International will assume responsibility for distribution channels for golf apparel product across Europe, the Middle East, and Africa, transitioning on January 1st, 2014.
The men's and women's European Callaway Fall 2013 line is currently available at retail at leading golf specialty stores and resorts in the UK, Ireland, Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech Republic, Turkey and the Middle East. The addition of South Africa as well as a full European roll-out of the brand is expected by Spring 2014.
Oliver 'Chip' Brewer, President and CEO for Callaway Golf stated, "We are delighted to announce this expansion. Perry Ellis International has proven that they understand the importance we associate with our brand and has the skills, market knowledge, and relationships to expand Callaway's leadership position in these markets."
He added, "Our strong relationship with Perry Ellis international's team will ensure a smooth transition for our customers and consumers, and I am confident that their expertise in all aspects of the golf apparel market will further enhance and grow the Callaway brand."
Perry Ellis International currently markets ORIGINAL PENGUIN and FARAH brands in Europe from their London headquarters facility and design center. Perry Ellis has established a dedicated team to operate the Callaway Golf apparel business in the expanded territories by directly integrating the business into its existing European organization and commercial infrastructure.
Perry Ellis International
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