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ASICS debuts line to support prostate cancer awareness
Nov '13
This November, ASICS America expands its Accelerate Hope Collection by joining forces with the Prostate Cancer Foundation. Firmly committed to curing prostate cancer, the Prostate Cancer Foundation is the leading philanthropic organization funding and accelerating research for the disease globally. 
Featuring two of ASICS's most popular footwear and accessory items in bright blue, the new Prostate Cancer Collection embodies ASICS's founding mission of "Anima Sana in Corpore Sano", a Latin phrase which roughly translates to "A Sound Mind in a Sound Body." 
This collection rounds out the larger Accelerate Hope Collection for ASICS, which includes collections benefitting breast cancer and children's cancer, through Right Action for Women and Cookies for Kids Cancer, respectively. 
Prostate cancer is the most common cancer in American men, second only to skin cancer. In fact, about one in six men will be diagnosed with prostate cancer at some point during their lifetime. For the last 20 years, the Prostate Cancer Foundation has worked tirelessly to find unique strategies for identifying and investing in the most promising research programs, generating life-saving results. 
The organization channels resources to the world's top scientific minds—cutting through red tape and encouraging collaboration to speed breakthroughs. In fact, in the past three years, research supported by the Foundation has helped deliver six new drugs for patients with advanced disease.
For the 2013 Prostate Cancer Collection, ASICS has created a series of specialty products, including the next generation GT-2000 2 BR performance running footwear for men and women in a bold, bright blue color and featuring a blue ribbon on the heel of the shoe. 
"After launching our pediatric and breast cancer collections this September and October, we're honored to expand our Accelerate Hope platform to help save the lives of men all over the country through our partnership with the Prostate Cancer Foundation," commented Shannon Scott, Director of Marketing at ASICS America. 
"As we are in our second year supporting breast cancer awareness and also recently expanded to support children's cancer, our partnership with the prestigious Prostate Cancer Foundation was the logical next step in our journey to help battle cancer for men, women, and children everywhere."
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. 


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