Home / Knowledge / News / Apparel/Garments / ASICS debuts line to support prostate cancer awareness
ASICS debuts line to support prostate cancer awareness
01
Nov '13
This November, ASICS America expands its Accelerate Hope Collection by joining forces with the Prostate Cancer Foundation. Firmly committed to curing prostate cancer, the Prostate Cancer Foundation is the leading philanthropic organization funding and accelerating research for the disease globally. 
 
Featuring two of ASICS's most popular footwear and accessory items in bright blue, the new Prostate Cancer Collection embodies ASICS's founding mission of "Anima Sana in Corpore Sano", a Latin phrase which roughly translates to "A Sound Mind in a Sound Body." 
 
This collection rounds out the larger Accelerate Hope Collection for ASICS, which includes collections benefitting breast cancer and children's cancer, through Right Action for Women and Cookies for Kids Cancer, respectively. 
 
Prostate cancer is the most common cancer in American men, second only to skin cancer. In fact, about one in six men will be diagnosed with prostate cancer at some point during their lifetime. For the last 20 years, the Prostate Cancer Foundation has worked tirelessly to find unique strategies for identifying and investing in the most promising research programs, generating life-saving results. 
 
The organization channels resources to the world's top scientific minds—cutting through red tape and encouraging collaboration to speed breakthroughs. In fact, in the past three years, research supported by the Foundation has helped deliver six new drugs for patients with advanced disease.
 
For the 2013 Prostate Cancer Collection, ASICS has created a series of specialty products, including the next generation GT-2000 2 BR performance running footwear for men and women in a bold, bright blue color and featuring a blue ribbon on the heel of the shoe. 
 
"After launching our pediatric and breast cancer collections this September and October, we're honored to expand our Accelerate Hope platform to help save the lives of men all over the country through our partnership with the Prostate Cancer Foundation," commented Shannon Scott, Director of Marketing at ASICS America. 
 
"As we are in our second year supporting breast cancer awareness and also recently expanded to support children's cancer, our partnership with the prestigious Prostate Cancer Foundation was the logical next step in our journey to help battle cancer for men, women, and children everywhere."
 
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. 
 

ASICS

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search