This strategic move is in line with Novomania's commitment to introduce new fashion brands, concepts and business models from all over the world, integrating them into a premium one-stop business and network platform offering for the Chinese fashion community. This synergy will serve to create an out-of-the-box concept, resulting in even greater opportunities for fashion professionals to meet new exciting brands and the main actors in the fashion community.
In addition to the co-location with Premiere Vision, Novomania 2014 will also be celebrating its 5th anniversary by showcasing a new section pertaining to the O2O2O (Offline To Online To Offline) business concept which is very popular among the current fashion retail landscape in today's China.
Guilherme Faria, the General Manager of Novomania says, "Premiere Vision is the most recognized textiles and denim event in the world, presenting in its Shanghai edition some of the best international mills and its products. The co-location will attract more visitors to both of our shows, as it caters for a wider range of people in the fashion industry. Our partnership will go from strategy cooperation to market visibilities. We can foresee many benefits to both our exhibitors and visitors by co-locating the two tradeshows."
Guglielmo Olearo, the International Shows Manager of Premiere Vision adds, "Novomania has the same mission as Premiere Vision and aims to provide a premium one-stop offer to the fashion community. The new partnership will not only give great business opportunities to fashion brands, supply chain and service providers under one roof, but also a new fashion concept to the market."
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