Home / Knowledge / News / Apparel/Garments / Carhartt to launch new Quick Duck brand campaign
Carhartt to launch new Quick Duck brand campaign
Nov '13
Carhartt, America's premium work wear apparel brand since 1889, is launching a new advertising campaign showcasing the company's proprietary lightweight Quick Duck outerwear that encourages consumers to build do-it-yourself dream projects. The multi-week campaign will tell the Quick Duck story through useful do-it-yourself projects with blueprints to build a dog house, a fire table, a toboggan and more.

Carhartt's exclusive Quick Duck outerwear is durable, and lightweight.  Quick Duck is 30-percent lighter than Carhartt's traditional sandstone outerwear while maintaining the signature durability ounce for ounce. Reinforced with Rain Defender, Carhartt's proprietary durable water-repellent finish, Quick Duck takes on the rain and cold conditions workers face every season.

"There is no question our consumers work hard," said Tony Ambroza, Carhartt's vice president of marketing. "Through this campaign, we want to inspire them to go out and tackle a passion project- to use these blueprints in their spare time to build something fun to share with friends and family. It's all about the people who know how to use their hands to create things that they find inspiring."

The integrated national campaign will run primarily across sports programming networks, magazine print advertising, websites, targeted newspaper advertising and in thousands of retail stores in North America till December.

"Our goal is to make our products as essential to our consumers as the tools in their tool belts. Just like they reach for their saw or hammer to get the job done, we know they will also reach for their Carhartt when they want to do the job right," said Ambroza.

"Our Quick Duck line is the best of both worlds offering classic Carhartt design details combined with the innovation of a lightweight durable fabric. Lighter weight fabric with Rain Defender means you can get the job done quicker, easier and with less fatigue no matter the weather."

At 8.5 ounces, Carhartt's exclusive Quick Duck cotton and polyester blend is built with a durable water-repellent Rain Defender finish. The Quick Duck apparel offering includes the Quick Duck Woodward Active Jac, the Quick Duck Woodward Traditional Jacket, the Quick Duck Woodward Vest and new for fall, the Quick Duck Woodward 3-In-1 Parka, the Quick Duck Roane Hooded Shirt Jac, the Quick Duck Woodward Bib Overall, the Quick Duck Woodward Jacket for women and even Quick Duck for kids including the Quick Duck Woodward Parka for boys and the Quick Duck Snowsuit for toddlers and infants. The Quick Duck line also includes headwear, the Quick Duck Anmoore Cap.

About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. 


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search