Home / Knowledge / News / Apparel/Garments / Carhartt to launch new Quick Duck brand campaign
Carhartt to launch new Quick Duck brand campaign
05
Nov '13
Carhartt, America's premium work wear apparel brand since 1889, is launching a new advertising campaign showcasing the company's proprietary lightweight Quick Duck outerwear that encourages consumers to build do-it-yourself dream projects. The multi-week campaign will tell the Quick Duck story through useful do-it-yourself projects with blueprints to build a dog house, a fire table, a toboggan and more.

Carhartt's exclusive Quick Duck outerwear is durable, and lightweight.  Quick Duck is 30-percent lighter than Carhartt's traditional sandstone outerwear while maintaining the signature durability ounce for ounce. Reinforced with Rain Defender, Carhartt's proprietary durable water-repellent finish, Quick Duck takes on the rain and cold conditions workers face every season.

"There is no question our consumers work hard," said Tony Ambroza, Carhartt's vice president of marketing. "Through this campaign, we want to inspire them to go out and tackle a passion project- to use these blueprints in their spare time to build something fun to share with friends and family. It's all about the people who know how to use their hands to create things that they find inspiring."

The integrated national campaign will run primarily across sports programming networks, magazine print advertising, websites, targeted newspaper advertising and in thousands of retail stores in North America till December.

"Our goal is to make our products as essential to our consumers as the tools in their tool belts. Just like they reach for their saw or hammer to get the job done, we know they will also reach for their Carhartt when they want to do the job right," said Ambroza.

"Our Quick Duck line is the best of both worlds offering classic Carhartt design details combined with the innovation of a lightweight durable fabric. Lighter weight fabric with Rain Defender means you can get the job done quicker, easier and with less fatigue no matter the weather."

At 8.5 ounces, Carhartt's exclusive Quick Duck cotton and polyester blend is built with a durable water-repellent Rain Defender finish. The Quick Duck apparel offering includes the Quick Duck Woodward Active Jac, the Quick Duck Woodward Traditional Jacket, the Quick Duck Woodward Vest and new for fall, the Quick Duck Woodward 3-In-1 Parka, the Quick Duck Roane Hooded Shirt Jac, the Quick Duck Woodward Bib Overall, the Quick Duck Woodward Jacket for women and even Quick Duck for kids including the Quick Duck Woodward Parka for boys and the Quick Duck Snowsuit for toddlers and infants. The Quick Duck line also includes headwear, the Quick Duck Anmoore Cap.

About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. 

Carhartt

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search