Home / Knowledge / News / Apparel/Garments / Kidswear brand So So Happy to debut in Walmart stores
Kidswear brand So So Happy to debut in Walmart stores
05
Nov '13
Entertainment One is pleased to announce that it will bring So So Happy children's products to Walmart Canada, beginning fall 2013. So So Happy taps into young people's universal desire for love, acceptance, and respect.

Created by a mother whose son was bullied throughout his school years, the off-the-wall characters send a positive message about individuality, inner strength, and being true to yourself. So So Happy encourages kids to embrace each day as a gift, make a conscious decision to live a happy life, and to never miss an opportunity to practice love, respect, and kindness.

Founder Cindy Bailey was inspired by her life experiences with her eldest son. "I wanted to create something which was fashionable and cool, but also had a message centered on love, acceptance, and self-esteem," says Bailey. In the world of So So Happy, over 80 characters live in harmony despite their differences, described in hilarious detail on the brand's website

SO SO Happy products are featured in specialty shops around the world, including trend-setting boutiques in Los Angeles, New York, Chicago, Paris, London, and the Harajuku district of Tokyo. The brand is now bringing its cheerful visual style to Canada, with multiple products for kids debuting at Walmart.

Look for collections of girls' and boys' apparel, sleepwear, socks, slippers, beanies, and even infant onesies in stores starting this fall. SO SO Happy greeting cards and party supplies from Hallmark will be available in all stores, and Walmart will also be offering a special SO SO Happy-branded gift card.

The collection was launched in connection with Anti-Bullying Month. "We believe in the power of love, acceptance, and respect and we hope to bring that message to as many people as possible," says Bailey. 

The company donates 10% of profits from the brand to groups that help young people in crisis, and is proud to be working with The Breakfast Club of Canada as its charity partner of choice for this program.  The Breakfast Club assists schoolchildren in need by providing nutritious breakfasts - more than 20 million last year - so that they can focus on learning.

About Art Impressions
Art Impressions, part of the Entertainment One family of companies is a leading full-service brand development and licensing agency which specializes in creating lifestyle brands. The company focuses on developing "evergreen" programs capable of achieving licensing success across a broad spectrum of consumer products. 

So So Happy

Must ReadView All

Textiles | On 8th Dec 2016

China’s economy on track to meet growth expectations

China’s GDP has grown at 6.7 per cent in the first three quarters of...

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search