Triumph launches maiden digital flagship outlet in US

06 Nov '13

1 min read

After creating ripples in the European markets, the famous innerwear manufacturer Triumph International has launched its first-ever digital flagship outlet, meant solely for the US citizens.

To mark the introduction of the American e-commerce site, the lingerie maker has also released an exclusive collection of 1940’s inspired intimatewear collection, designed in collaboration with the beautiful Danish fashion model and photographer Helena Christensen.

Exclusively available on triumph.com, the 44-year-old’s latest vintage lace made line is inspired from the French fashion house Hervé Leger’s signature body sculpted pieces and vivid female structures.

Based on a palette of pink, berry, aqua and blue tones, the ballet-inspired collection includes wireless bras, underwired bodystockings, bodydresses and hipster and string briefs.

Other than designing the pieces, the 5 feet 10 inches Christensen is both the creative director and face of the collection in America. She also owns a fast selling vintage lingerie line titled ‘Helena Christensen for Triumph’ with the same manufacturer.

Established in 1886, Triumph International specializes in a variety of women’s lingerie, sportswear, swimming apparels and nightwear clothes.

Fibre2fashion News Desk - India

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