Home / Knowledge / News / Apparel/Garments / Specialty apparel retailer rue21 launches e-commerce site
Specialty apparel retailer rue21 launches e-commerce site
09
Nov '13
rue21, Inc., a leading specialty apparel retailer, announced the highly anticipated launch of their online shopping site, rue21.com. The online shopping site brings the newest fashions at the lowest prices to teens and young adults across the country.

rue21.com offers a wide assortment of apparel, accessories, and footwear for girls and guys at the same affordable prices as their in-store locations.

"The launch of our new e-Commerce site marks a new chapter for our company and will be key to building our brand for the future," stated Bob Fisch, rue21's President and Chief Executive Officer.

"We have experienced great success through the growth of our brick & mortar stores, and we look forward to building on that success by providing our customers with the same trendy merchandise at competitive prices right at their fingertips."

The launch of rue21's online shop will allow rue21 customers across the United States access to the affordable fashion they crave. "It's no secret that the business landscape is changing," states Mark Chrystal, Senior Vice President of e-Commerce, Planning, and Allocation.

"This is just the first step for rue21 toward a complete omni-channel experience. We are building the foundation that is required to reposition rue21 in today's marketplace."

About rue21:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 994 stores in 47 states.

rue21

Must ReadView All

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Courtesy: Gucci/Pantone

Textiles | On 9th Dec 2016

Pantone announces greenery as colour of the year 2017

Pantone, an X-Rite company and the global authority on colour and...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search