Specialty apparel retailer rue21 launches e-commerce site

rue21.com offers a wide assortment of apparel, accessories, and footwear for girls and guys at the same affordable prices as their in-store locations.

"The launch of our new e-Commerce site marks a new chapter for our company and will be key to building our brand for the future," stated Bob Fisch, rue21's President and Chief Executive Officer.

"We have experienced great success through the growth of our brick & mortar stores, and we look forward to building on that success by providing our customers with the same trendy merchandise at competitive prices right at their fingertips."

The launch of rue21's online shop will allow rue21 customers across the United States access to the affordable fashion they crave. "It's no secret that the business landscape is changing," states Mark Chrystal, Senior Vice President of e-Commerce, Planning, and Allocation.

"This is just the first step for rue21 toward a complete omni-channel experience. We are building the foundation that is required to reposition rue21 in today's marketplace."

About rue21:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 994 stores in 47 states.

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