Much more than a sleeping bag, the Selk’bag appeals to a wide variety of consumers wanting an exceptionally comfortable way to stay warm when away from their home bed. Selk’bag USA plans on leveraging the new products to introduce its innovative and patented sleepwear system to a new audience of Marvel fans.
“We are very excited for this project,” stated Philip Benson, President of Selk’bag USA. “The project represents a great opportunity to present our brand to a new market of customers.” Selk’bag had been marketed exclusively through traditional outdoor channels.
“Marvel has a strong track record with other sporting goods and outdoor brands, so we are very optimistic about this new line and feel it is a natural fit for us.” Benson continues. “Selk’bag is about creativity, friends, and expressive fun in the outdoors.”
Selk’bag USA plans on launching the first Marvel character Selk’bags in Spring 2014 and will be focusing it’s initial efforts with Spider Man, Incredible Hulk, Iron Man and Captain America designs.
Already the most versatile sleepwear system in the world thanks to its innovative design, Marvel by Selk’bag will feature key new features, a new anatomical and two-dimensional design and other upgraded details. A new marketing campaign is underway for the new line.
About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag brand products in North America.
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