The preppy casual brand is not only a reflection of young & restless youth today but also promotes young talent around the country through its various brand initiatives. After Shruti Hassan and Unmukt Chand who are self made young celebrities of India, American Swan associates with Lauren Gottlieb of Jhalak Dikhlaja and ABCD movie fame, as a part of their brand promotion program.
Lauren Gottlieb is an actor and a versatile contemporary dancer from US who gained popularity after her stint in the third season of reality show, So you think you can dance. She quickly established herself as one of Hollywood's rising stars and one of the most sought-after dancers in the world. She also played the lead role in 2013 Indian dance film ABCD: Any Body Can Dance.
Apart from that, she was the highest scorer and the runner-up of the popular Indian television dance show Jhalak Dikhhla Jaa (season 6). Speaking on the occasion, Mr. Anurag Rajpal, Director and CEO, American Swan said, “Lauren Gottlieb is an apt choice for the brand because of her international associations, sheer confidence and global appeal.
"She is someone our young customers can relate too; she has style, glamour and is extremely passionate about her work. This association marks the next level of our partnership with young talent and our seriousness about promoting them in the country.”
Lauren’s association with the brand echoes the brand’s ethos towards excellence in everything. American Swan stands for excellence in everything; the firm’s identity, product detailing, packaging & fulfillment are at par with International standards. Speaking on the association, Lauren said, “I am delighted to be associated with American Swan.
“I have always been interested in fashion and fashion trends around the world and the association with American Swan is both a challenging and an interesting opportunity for me. Being from the United States, I can very well relate to the brand and feel that is truly captures the essence of the country. I firmly believe that the brand is a preferred choice for youngsters who are looking for International quality luxury fashion at an affordable price.”
American Swan had earlier roped in India’s upcoming cricketer Unmukt Chand and actor singer Shruti Haasan to celebrate its “Young Achievers” campaign. This partnership marks the third engagement under the campaign.
American Swan is a part of The American Swan Lifestyle Company, a dynamic Fashion & Apparel Lifestyle Company. Four Cross Media, a high-end global digital media conglomerate with a network of innovative businesses has invested INR 40 crores in this venture. To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, Home Shop18 and select leading MBO’s across the country.
AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.
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