In addition to its growing store presence, Marks & Spencer has an established sourcing operation in India and South Asia which supports its growing business in the Indian market, as well as its UK and international business. 33% of all M&S’s General Merchandise products sold around the globe are made in the region, whilst 64% of M&S products sold in India are sourced from local suppliers.
Local sourcing has allowed M&S to tailor its products to the Indian market and ensured its pricing remains competitive. For example, local sourcing has allowed M&S to stretch the seasons to offer linen products in India all year round. M&S sells over half a million pieces of linen clothing every year in India, accounting for 15% of sales.
Marks & Spencer