After a recent move to bring public relations in-house, Lowery will work with the Outdoor Retailer marketing team to develop and execute communications strategies that will include public relations for Outdoor Retailer's Summer and Winter Market shows with a focus on bringing more exposure to the industry's established and growing brands.
Lowery will also work to develop website communications and a social media presence, providing a platform for the outdoor community to convene year-round. In addition, she will help with parent company Emerald Expositions' Sports Licensing and Tailgate Show, a yearly trade event dedicated to sports league and team sports merchandise.
Lowery, comes to Emerald Expositions with 25 years of PR, Advertising, and Marketing Communications experience. As the former Associate Director of Marketing Communications for the National Association of Music Merchants (NAMM), she brings several years of trade show experience to this role.
Her background includes marketing communications positions with several notable consumer brands such as Intuit, Sony, Union Bank and Qualcomm. Early in her career, Lowery managed district PR and Community Relations for Congressman Ronald Packard.
"I am pleased to welcome Kate to the team. She brings a unique perspective to our PR and Communication efforts," said Liz Crawford, Senior Marketing Director and Show Director. "Kate's experience within the trade show landscape, and with association run events will be very useful in our continued efforts to drive the value of both Outdoor Retailer and Sports Licensing to the industry at large, and to both endemic and non-endemic media."
Lowery holds a BA in Journalism for California State University Fresno, with a minor in PR and Advertising.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
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