Home / Knowledge / News / Apparel/Garments / Swimwear online search volume zooms 82% in Sept
Swimwear online search volume zooms 82% in Sept
12
Nov '13
Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals the latest analysis of fashion-related search data from leading independent digital marketing agency, Greenlight.

According to the agency’s latest ‘Fashion Sector Report - Issue 19’, the womenswear subsector saw the greatest uplift, with swimwear emerging the star performer, search volumes of which outstripped those for lingerie, playsuits and maxi dresses.

Greenlight’s report shows there were a total of 15.5 million searches made on Google UK for fashion wear in September compared to 8.5 million in June.

Shoes & accessories accounted for the lion’s share (35%) of fashion-related queries, search volumes being almost six times greater than those pertaining to menswear, which accounted for just 6%.

However, womenswear made the highest gains on the previous quarter, with related search volumes in September totalling 4.2 million, up a staggering 102% on June’s 2 million.

Searches pertaining to swimwear dominated womenswear queries, the keywords ‘swimwear’, ‘bikini’ and ‘bikinis’ combined, making up 6% of searches. In fact when compared to the previous quarter, queries for swimwear in September rose 152% on June levels.

Other popular womenswear searches included ‘bridesmaid dresses’, ‘maternity clothes’, ‘playsuits’, ‘lingerie’ ‘petite maxi dress’, ‘maxi skirt’ and ‘maternity dresses’.

Greenlight ranked the most visible sites to consumer searches for womenswear.

Asos.com emerged as the most prominent for womenswear, in the organic listings. Being visible to in excess of 2.4 million queries saw it attain a 58% share of visibility. Debenhams.com and ebay.co.uk followed with 41% a piece.

Asos.com was also the most visible advertiser for womenswear in the paid listings, achieving a 61% share of voice. Marksandspencer.com and Debenhams.com were not too far behind with 59% each.

Greenlight


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Clothing prices rise 3% in November in UK market

Apparel/Garments | On 13th Dec 2017

Clothing prices rise 3% in November in UK market

As post-Brexit referendum currency adjustment continues, prices of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search